Redefining people & culture.
Enabling startups through growth & change with tailored people solutions.
Why
PeopleNova?
After building People functions from the ground up at fast-growing startups, Shefali saw the vital role that strategic HR plays in a company’s success. She founded PeopleNova to help startups reduce turnover, retain top talent, and boost productivity through customized, cost-effective solutions.
Unlike costly full-time CHROs or corporate consultants, PeopleNova provides flexible, project-based services that deliver immediate, impactful results, at palatable costs. Whether you're navigating growth, optimizing performance, or managing transitions, PeopleNova offers tailored support to build resilient teams and unlock your business’s full potential.
Shefali Sharma
Born in India and brought up in Oman, Shefali has lived in Singapore for over a decade and has honed her skills across various disciplines, including client management, agency and in-house recruitment, and people & culture in early-stage start-ups (Series A & B). Now, with close to 10 years of experience, Shefali has a versatile skillset that enables her to lead and develop effective HR strategies that align with business objectives.
Leading with best practice, she provides strategic direction and expertise for the full scope of the People function.
Services
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Helping startups scale by building strong people processes, setting up HR functions, and creating solid organizational foundations, including onboarding, vendor selection, employer branding, and defining company values.
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Optimizing performance by aligning, motivating, and equipping teams to meet business goals, offering services like performance management and retention strategies to enhance operations.
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Guiding organizations through transitions, ensuring long-term sustainability with services such as cost efficiency strategies, talent planning, restructuring, and M&A integration.
Startups in Asia face high turnover rates, with research showing that over 30% of employees leave within their first year and 70% of M&A deals fail to deliver value due to poor integration of people and cultures. These issues are often driven by limited resources, lack of HR leadership, and misalignment between teams and company culture.
Establishing a strong People foundation can significantly reduce these retention issues by implementing effective talent management, performance management, seamless M&A integration, and organizational restructuring support.
Approach
At PeopleNova, we follow a structured approach to solve your people challenges. This ensures we address your specific needs, deliver customized solutions, and drive long-term success for your business.
